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Social TV, Advertising, and Sales: Are Social Shows Good for Advertisers?
Author(s):
Beth L. Fossen
1
,
David A. Schweidel
2
Publication date
Created:
March 22 2019
Publication date
(Electronic):
March 22 2019
Journal:
Marketing Science
Publisher:
Institute for Operations Research and the Management Sciences (INFORMS)
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39
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Using Online Conversations to Study Word-of-Mouth Communication
David Godes
,
Dina Mayzlin
(2004)
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The Role of Involvement in Attention and Comprehension Processes
Richard Celsi
,
Jerry C. Olson
(1988)
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An Experimental Study of the Relationship between Online Engagement and Advertising Effectiveness
Bobby Calder
,
Edward C. Malthouse
,
Ute Schaedel
(2009)
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Author and article information
Journal
Title:
Marketing Science
Abbreviated Title:
Marketing Science
Publisher:
Institute for Operations Research and the Management Sciences (INFORMS)
ISSN (Print):
0732-2399
ISSN (Electronic):
1526-548X
Publication date Created:
March 22 2019
Publication date (Electronic):
March 22 2019
Affiliations
[
1
]
Kelley School of Business, Indiana University, Bloomington, Indiana 47405;
[
2
]
Goizueta Business School, Emory University, Atlanta, Georgia 30322
Article
DOI:
10.1287/mksc.2018.1139
SO-VID:
1a853d80-4dd8-40e3-985a-2e67586f24df
Copyright ©
© 2019
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