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      Factors Affecting Trust in Market Research Relationships

      Author(s): 1 , 2 , 3
      Publication date Created:
      Publication date (Electronic):
      Journal: Journal of Marketing
      Publisher: SAGE Publications

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          Market Orientation: The Construct, Research Propositions, and Managerial Implications

          Ajay K. Kohli, Bernard Jaworski (1990)
          Article 0 comments Cited 768 times – based on 0 reviews     Review now
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            Markets, Bureaucracies, and Clans

            William G. Ouchi (1980)
            Article 0 comments Cited 637 times – based on 0 reviews     Review now
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              A new scale for the measurement of interpersonal trust.

              J ROTTER (1967)
              Article 0 comments Cited 487 times – based on 0 reviews     Review now
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                Author and article information

                Journal
                Title: Journal of Marketing
                Abbreviated Title: Journal of Marketing
                Publisher: SAGE Publications
                ISSN (Print): 0022-2429
                ISSN (Electronic): 1547-7185
                Publication date Created: November 19 2018
                Publication date Created: January 1993
                Publication date (Electronic): November 19 2018
                Publication date (Print): January 1993
                Volume: 57
                Issue: 1
                Pages: 81-101
                Affiliations
                [1 ]Assistant Professor of Marketing, Graduate School of Business, University of Wisconsin—Madison.
                [2 ]Professor of Marketing, Amos Tuck School of Business Administration, Dartmouth College.
                [3 ]Professor of Marketing, Graduate School of Business Administration, Harvard University.
                Article
                DOI: 10.1177/002224299305700106
                SO-VID: 23598ee9-fb3f-4572-a805-fda1c2422934
                Copyright © © 1993
                License:

                http://journals.sagepub.com/page/policies/text-and-data-mining-license

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