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The impact of initial consumer trust on intentions to transact with a web site: a trust building model
December 2002
December 2002
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Most cited references24
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NOT SO DIFFERENT AFTER ALL: A CROSS-DISCIPLINE VIEW OF TRUST.
D. Rousseau, S. Sitkin, R. S. Burt … (1998)
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The Commitment-Trust Theory of Relationship Marketing
Robert M. Morgan, Shelby D. Hunt (1994)
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Determinants of Perceived Ease of Use: Integrating Control, Intrinsic Motivation, and Emotion into the Technology Acceptance Model
Viswanath Venkatesh (2000)