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      Statistical characteristics of comic panel viewing times

      research-article
      1 , , 2 , 1
      Scientific Reports
      Nature Publishing Group UK
      Computer science, Human behaviour

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          Abstract

          Comics are a bimodal form of art involving a mixture of text and images. Since comics require a combination of various cognitive processes to comprehend their contents, the analysis of human comic reading behavior sheds light on how humans process such bimodal forms of media. In this paper, we particularly focus on the viewing times of each comic panel as a quantitative measure of attention, and analyze the statistical characteristics of the distributions of comic panel viewing times. We create a user interface that presents comics in a panel-wise manner, and measure the viewing times of each panel through a user study experiment. We collected data from 18 participants reading 7 comic book volumes resulting in over 99,000 viewing time data points, which will be released publicly. The results show that the average viewing times are proportional to the text length contained in the panel’s speech bubbles, with a rate of proportion differing for each reader, despite the bimodal setting. Additionally, we find that the viewing time for all users follows a common heavy-tailed distribution.

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          Most cited references12

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          Speed of processing in the human visual system.

          How long does it take for the human visual system to process a complex natural image? Subjectively, recognition of familiar objects and scenes appears to be virtually instantaneous, but measuring this processing time experimentally has proved difficult. Behavioural measures such as reaction times can be used, but these include not only visual processing but also the time required for response execution. However, event-related potentials (ERPs) can sometimes reveal signs of neural processing well before the motor output. Here we use a go/no-go categorization task in which subjects have to decide whether a previously unseen photograph, flashed on for just 20 ms, contains an animal. ERP analysis revealed a frontal negativity specific to no-go trials that develops roughly 150 ms after stimulus onset. We conclude that the visual processing needed to perform this highly demanding task can be achieved in under 150 ms.
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            Integrating text and pictorial information: eye movements when looking at print advertisements.

            Viewers looked at print advertisements as their eye movements were recorded. Half of them were told to pay special attention to car ads, and the other half were told to pay special attention to skin-care ads. Viewers tended to spend more time looking at the text than the picture part of the ad, though they did spend more time looking at the type of ad they were instructed to pay attention to. Fixation durations and saccade lengths were both longer on the picture part of the ad than the text, but more fixations were made on the text regions. Viewers did not alternate fixations between the text and picture part of the ad, but they tended to read the large print, then the smaller print, and then they looked at the picture (although some viewers did an initial cursory scan of the picture). Implications for (a) how viewers integrate pictorial and textual information and (b) applied research and advertisement development are discussed.
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              Balanced corpus of contemporary written Japanese

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                Author and article information

                Contributors
                ikuta@hal.t.u-tokyo.ac.jp
                Journal
                Sci Rep
                Sci Rep
                Scientific Reports
                Nature Publishing Group UK (London )
                2045-2322
                20 November 2023
                20 November 2023
                2023
                : 13
                : 20291
                Affiliations
                [1 ]Department of Information and Communication Engineering, The University of Tokyo, ( https://ror.org/057zh3y96) Tokyo, 113-8656 Japan
                [2 ]The University of Tokyo JSPS International Research Fellow, ( https://ror.org/057zh3y96) Tokyo, 113-8656 Japan
                Article
                47120
                10.1038/s41598-023-47120-w
                10661992
                37985682
                26119801-2d39-4220-a139-2bfd9e123455
                © The Author(s) 2023

                Open Access This article is licensed under a Creative Commons Attribution 4.0 International License, which permits use, sharing, adaptation, distribution and reproduction in any medium or format, as long as you give appropriate credit to the original author(s) and the source, provide a link to the Creative Commons licence, and indicate if changes were made. The images or other third party material in this article are included in the article’s Creative Commons licence, unless indicated otherwise in a credit line to the material. If material is not included in the article’s Creative Commons licence and your intended use is not permitted by statutory regulation or exceeds the permitted use, you will need to obtain permission directly from the copyright holder. To view a copy of this licence, visit http://creativecommons.org/licenses/by/4.0/.

                History
                : 28 February 2023
                : 9 November 2023
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                © Springer Nature Limited 2023

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                computer science,human behaviour
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                computer science, human behaviour

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