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The perils of self‐brand connections: consumer response to changes in brand meaning
Author(s):
T. Gaustad
,
B.M. Samuelsen
,
L. Warlop
,
Tarje Gaustad
,
Bendik M. Samuelsen
,
Luk WARLOP
,
Gavan J. Fitzsimons
,
Luk Warlop
Publication date:
2018
Journal:
Psychol. Market.
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Stress signalling in stem cells
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DOI::
10.1002/mar.21137
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