The Effectiveness of Environmental Claims among Chinese Consumers: Influences of Claim Type, Country Disposition and Ecocentric Orientation

Lau, Lorett B. Y.; Chan, Ricky Y. K.

doi:10.1362/026725704323080425

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The Effectiveness of Environmental Claims among Chinese Consumers: Influences of Claim Type, Country Disposition and Ecocentric Orientation

Author(s): Ricky Y. K. Chan , Lorett B. Y. Lau

Publication date Created: April 2004

Publication date (Print): April 2004

Journal: Journal of Marketing Management

Publisher: Westburn Publishers

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Title: Journal of Marketing Management

Abbreviated Title: Journal of Marketing Management

Publisher: Westburn Publishers

ISSN (Print): 0267-257X

ISSN (Electronic): 1472-1376

Publication date Created: April 2004

Publication date (Print): April 2004

Volume: 20

Issue: 3-4

Pages: 273-319

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DOI: 10.1362/026725704323080425

SO-VID: 2f644897-06e6-4e44-a18a-36a433afcb46

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The Effectiveness of Environmental Claims among Chinese Consumers: Influences of Claim Type, Country Disposition and Ecocentric Orientation

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