Social media and political communication: a social media analytics framework

A number of recent studies have focused on the statistical properties of networked systems such as social networks and the World-Wide Web. Researchers have concentrated particularly on a few properties which seem to be common to many networks: the small-world property, power-law degree distributions, and network transitivity. In this paper, we highlight another property which is found in many networks, the property of community structure, in which network nodes are joined together in tightly-knit groups between which there are only looser connections. We propose a new method for detecting such communities, built around the idea of using centrality indices to find community boundaries. We test our method on computer generated and real-world graphs whose community structure is already known, and find that it detects this known structure with high sensitivity and reliability. We also apply the method to two networks whose community structure is not well-known - a collaboration network and a food web - and find that it detects significant and informative community divisions in both cases.

We propose and study a set of algorithms for discovering community structure in networks -- natural divisions of network nodes into densely connected subgroups. Our algorithms all share two definitive features: first, they involve iterative removal of edges from the network to split it into communities, the edges removed being identified using one of a number of possible "betweenness" measures, and second, these measures are, crucially, recalculated after each removal. We also propose a measure for the strength of the community structure found by our algorithms, which gives us an objective metric for choosing the number of communities into which a network should be divided. We demonstrate that our algorithms are highly effective at discovering community structure in both computer-generated and real-world network data, and show how they can be used to shed light on the sometimes dauntingly complex structure of networked systems.