For Publishers
DiscoveryMetadataPeer reviewHostingPublishing
For Researchers
JoinPublishReviewCollect
Register
Blog
About
Search
Advanced search
My ScienceOpen
Search
For Publishers
For Researchers
Blog
About
19
views
20
references
 Top references
cited by
64
    
0 reviews
 Review
0
comments
 Comment
0
recommends
+1 Recommend
0 collections
    0
    shares
      3,610
      similar
       All similar
      • Record: found
      • Abstract: not found
      • Article: not found

      Between Two Brands: A Goal Fluency Account of Brand Evaluation

      Author(s): ,
      Publication date Created:
      Publication date (Print):
      Journal: Journal of Marketing Research
      Publisher: American Marketing Association (AMA)

      Read this article at

      ScienceOpenPublisher
      Bookmark
          There is no author summary for this article yet. Authors can add summaries to their articles on ScienceOpen to make them more accessible to a non-specialist audience.

          Related collections

          Most cited references20

          • Record: found
          • Abstract: not found
          • Article: not found

          Brand Synthesis: The Multidimensionality of Brand Knowledge

          Kevin Lane Keller (2003)
          Article 0 comments Cited 224 times – based on 0 reviews     Review now
            Bookmark
            • Record: found
            • Abstract: not found
            • Article: not found

            Effects of Perceptual Fluency on Affective Judgments

            Piotr Winkielman, Rolf Reber, Norbert Georg Schwarz (2016)
            Article 0 comments Cited 218 times – based on 0 reviews     Review now
              Bookmark
              • Record: found
              • Abstract: not found
              • Article: not found

              Leading us not into temptation: Momentary allurements elicit overriding goal activation.

              Ayelet Fishbach, Ronald Friedman, Arie W Kruglanski (2003)
              Article 0 comments Cited 168 times – based on 0 reviews     Review now
                Bookmark
                All references

                Author and article information

                Journal
                Title: Journal of Marketing Research
                Abbreviated Title: Journal of Marketing Research
                Publisher: American Marketing Association (AMA)
                ISSN (Print): 0022-2437
                Publication date Created: August 2006
                Publication date (Print): August 2006
                Volume: 43
                Issue: 3
                Pages: 374-385
                Article
                DOI: 10.1509/jmkr.43.3.374
                SO-VID: 4105025f-4586-4a91-b09d-ca33d349a9e9
                Copyright © © 2006
                History

                Data availability:

                Comments

                Comment on this article

                scite_

                Similar content3,610

                See all similar

                Cited by63

                See all cited by

                Most referenced authors258

                See all reference authors