Title:
Journal of the Academy of Marketing Science
Abbreviated Title:
Journal of the Academy of Marketing Science
Publisher:
SAGE Publications
ISSN
(Print):
0092-0703
Publication date Created:
September
01 1995
Publication date
(Print):
September
01 1995
Volume: 23
Issue: 4
Pages: 246-251
Article
DOI: 10.1177/009207039502300403
SO-VID: 52a4961a-3edf-425e-b3d8-b6b74c1ccb5e
Copyright © ©
1995