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      (Escaping) the paradox of scientific storytelling

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      Author(s): 1 , * , 2 , 3
      Publication date (Electronic):
      Journal: PLoS Biology
      Publisher: Public Library of Science

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          Abstract

          Compelling stories about science can motivate people to engage and respond to relevant problems facing society. While science plays a unique role in society, providing the best available evidence for policy choices, understanding the world, and informing citizens’ daily lives, it does not hold any intrinsic advantage in creating captivating stories for mass audiences. Instead, science must compete with other storytellers, many of whom are not bound to scientific evidence. This presents a paradox—how can science preserve its credibility as curator of knowledge while engaging audiences with a communication format that is agnostic to truth?

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          Using narratives and storytelling to communicate science with nonexpert audiences.

          M. Dahlstrom (2014)
          Although storytelling often has negative connotations within science, narrative formats of communication should not be disregarded when communicating science to nonexpert audiences. Narratives offer increased comprehension, interest, and engagement. Nonexperts get most of their science information from mass media content, which is itself already biased toward narrative formats. Narratives are also intrinsically persuasive, which offers science communicators tactics for persuading otherwise resistant audiences, although such use also raises ethical considerations. Future intersections of narrative research with ongoing discussions in science communication are introduced.
          Article 0 comments Cited 181 times – based on 0 reviews     Review now
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            Meta-analytic evidence for the persuasive effect of narratives on beliefs, attitudes, intentions, and behaviors

            Kurt Braddock, James Dillard (2016)
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              Science communication as political communication

              D. Scheufele (2014)
              Article 0 comments Cited 71 times – based on 0 reviews     Review now
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                Author and article information

                Journal
                Journal ID (nlm-ta): PLoS Biol
                Journal ID (iso-abbrev): PLoS Biol
                Journal ID (publisher-id): plos
                Journal ID (pmc): plosbiol
                Title: PLoS Biology
                Publisher: Public Library of Science (San Francisco, CA USA )
                ISSN (Print): 1544-9173
                ISSN (Electronic): 1545-7885
                Publication date (Electronic): 9 October 2018
                Publication date Collection: October 2018
                Publication date PMC-release: 9 October 2018
                Volume: 16
                Issue: 10
                Electronic Location Identifier: e2006720
                Affiliations
                [1 ] Iowa State University, Ames, Iowa, United States of America
                [2 ] University of Wisconsin–Madison, Madison, Wisconsin, United States of America
                [3 ] Morgridge Institute for Research, Madison, Wisconsin, United States of America
                Author notes

                The authors have declared that no competing interests exist.

                Author information
                http://orcid.org/0000-0001-5128-227X
                Article
                Publisher ID: pbio.2006720
                DOI: 10.1371/journal.pbio.2006720
                PMC ID: 6177122
                PubMed ID: 30300354
                SO-VID: 5538eb2c-f4c7-4cfe-a8a3-2556e70d489c
                Copyright © © 2018 Dahlstrom, Scheufele
                License:

                This is an open access article distributed under the terms of the Creative Commons Attribution License, which permits unrestricted use, distribution, and reproduction in any medium, provided the original author and source are credited.

                History
                Page count
                Figures: 0, Tables: 0, Pages: 4
                Funding
                The author(s) received no specific funding for this work.
                Categories
                Subject: Perspective
                Subject: Biology and Life Sciences
                Subject: Neuroscience
                Subject: Cognitive Science
                Subject: Cognitive Psychology
                Subject: Reasoning
                Subject: Biology and Life Sciences
                Subject: Psychology
                Subject: Cognitive Psychology
                Subject: Reasoning
                Subject: Social Sciences
                Subject: Psychology
                Subject: Cognitive Psychology
                Subject: Reasoning
                Subject: Science Policy
                Subject: Science and Technology Workforce
                Subject: Careers in Research
                Subject: Scientists
                Subject: People and Places
                Subject: Population Groupings
                Subject: Professions
                Subject: Scientists
                Subject: Biology and Life Sciences
                Subject: Behavior
                Subject: Earth Sciences
                Subject: Atmospheric Science
                Subject: Climatology
                Subject: Climate Change
                Subject: Biology and Life Sciences
                Subject: Neuroscience
                Subject: Cognitive Science
                Subject: Cognitive Psychology
                Subject: Learning
                Subject: Biology and Life Sciences
                Subject: Psychology
                Subject: Cognitive Psychology
                Subject: Learning
                Subject: Social Sciences
                Subject: Psychology
                Subject: Cognitive Psychology
                Subject: Learning
                Subject: Biology and Life Sciences
                Subject: Neuroscience
                Subject: Learning and Memory
                Subject: Learning
                Subject: Engineering and Technology
                Subject: Science Policy
                Subject: Biology and Life Sciences
                Subject: Neuroscience
                Subject: Cognitive Science
                Subject: Cognition

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                ScienceOpen disciplines: Life sciences

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