Title:
International Journal of Research in Marketing
Abbreviated Title:
International Journal of Research in Marketing
Publisher:
Elsevier BV
ISSN
(Print):
01678116
Publication date Created:
June
2010
Publication date
(Print):
June
2010
Volume: 27
Issue: 2
Pages: 91-106
Article
DOI: 10.1016/j.ijresmar.2009.12.012
SO-VID: 5b6f3444-d035-4fea-a67e-3acd802db686
Copyright © ©
2010