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      The Motivation for Facebook Use – Is it a Matter of Bonding or Control Over Others? : Evidence From a Cross-Cultural Study

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          Abstract. In the present study, we investigated individual differences in the motivation for Facebook use. In total N = 736 participants from Europe and Asia took part in the study. They filled in the Facebook questionnaire (FQ), including the two factors Attitude toward Facebook and Online Sociability, and the Unified Motive Scale (UMS-3), measuring the motives Achievement, Affiliation, Intimacy, Power, and Fear. The results showed that the Attitude toward Facebook was more positive in the subsample from Asia, but no differences could be found between the Asian and European sample with respect to the frequency of use of different activities on Facebook. The motives Fear, Power, Affiliation, and Intimacy significantly predicted the FQ factor Attitudes. Furthermore, the Attitude toward Facebook mediated the associations between the motives Power/Affiliation and Online Sociability. However, these results were only found for the European sample. The associations found suggest the important role of different motives such as Power/Affiliation for the study of Facebook use. The present work shows the possibility of motivational factors for Facebook use to differ depending on the culture. The study adds to the literature by investigating a classic motivation theory in the context of Facebook use.

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          Most cited references 31

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          Uses and Gratifications Theory in the 21st Century

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            Is Open Access

            Integrating psychological and neurobiological considerations regarding the development and maintenance of specific Internet-use disorders: An Interaction of Person-Affect-Cognition-Execution (I-PACE) model.

            Within the last two decades, many studies have addressed the clinical phenomenon of Internet-use disorders, with a particular focus on Internet-gaming disorder. Based on previous theoretical considerations and empirical findings, we suggest an Interaction of Person-Affect-Cognition-Execution (I-PACE) model of specific Internet-use disorders. The I-PACE model is a theoretical framework for the processes underlying the development and maintenance of an addictive use of certain Internet applications or sites promoting gaming, gambling, pornography viewing, shopping, or communication. The model is composed as a process model. Specific Internet-use disorders are considered to be the consequence of interactions between predisposing factors, such as neurobiological and psychological constitutions, moderators, such as coping styles and Internet-related cognitive biases, and mediators, such as affective and cognitive responses to situational triggers in combination with reduced executive functioning. Conditioning processes may strengthen these associations within an addiction process. Although the hypotheses regarding the mechanisms underlying the development and maintenance of specific Internet-use disorders, summarized in the I-PACE model, must be further tested empirically, implications for treatment interventions are suggested.
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              Who uses Facebook? An investigation into the relationship between the Big Five, shyness, narcissism, loneliness, and Facebook usage


                Author and article information

                Journal of Individual Differences
                Hogrefe Publishing
                November 16, 2018
                : -1
                : -1
                : 1-10
                [ 1 ]Institute of Psychology and Education, Ulm University, Ulm, Germany
                [ 2 ]Department of Psychology, University of Hong Kong, Hong Kong
                [ 3 ]Department of Psychology, University of Campania “Luigi Vanvitelli”, Italy
                [ 4 ]Institute of Psychology, The Jesuit University Ignatianum in Krakow, Poland
                [ 5 ]Department of Psychology, University of Toulouse II – Le Mirail, Toulouse, France
                [ 6 ]Department of Economics, University of Singapore, Singapore
                [ 7 ]Department of Psychology, University of Bonn, Germany
                [ 8 ]The Clinical Hospital of Chengdu Brain Science Institute, MOE Key Lab for Neuroinformation, University of Electronic Science and Technology of China, Chengdu, China
                Author notes
                Rayna Sariyska, Institute of Psychology and Education, Ulm University, 1.40 Helmholtzstr. 8/1, 89081 Ulm, Germany, rayna.sariyska@ 123456uni-ulm.de
                Self URI (journal-page): https://econtent.hogrefe.com/loi/jid
                Original Article


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