Title:
Journal of Marketing Management
Abbreviated Title:
Journal of Marketing Management
Publisher:
Informa UK Limited
ISSN
(Print):
0267-257X
ISSN
(Electronic):
1472-1376
Publication date Created:
March
18 2015
Publication date
(Electronic):
July
24 2015
Publication date
(Print):
November
22 2015
Volume: 31
Issue: 17-18
Pages: 1851-1877
Article
DOI: 10.1080/0267257X.2015.1069373
SO-VID: 5fced05b-c266-4605-8cf2-1ebe089b9ce9
Copyright © ©
2015