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      Consumers’ forgiveness after brand transgression: the effect of the firm’s corporate social responsibility and response

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      Journal of Marketing Management
      Informa UK Limited

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          Consumers and Their Brands: Developing Relationship Theory in Consumer Research

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            Consumer-Company Identification: A Framework for Understanding Consumers’ Relationships with Companies

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              The Company and the Product: Corporate Associations and Consumer Product Responses

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                Author and article information

                Journal
                Journal of Marketing Management
                Journal of Marketing Management
                Informa UK Limited
                0267-257X
                1472-1376
                March 18 2015
                July 24 2015
                November 22 2015
                : 31
                : 17-18
                : 1851-1877
                Article
                10.1080/0267257X.2015.1069373
                5fced05b-c266-4605-8cf2-1ebe089b9ce9
                © 2015
                History

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