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      Behavioural factors affecting the adoption of sustainable farming practices: a policy-oriented review

      Author(s): 1 , 1 , 1
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      Journal: European Review of Agricultural Economics
      Publisher: Oxford University Press (OUP)

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          Abstract

          This paper reviews the findings from the last 20 years on the behavioural factors that influence farmers’ decisions to adopt environmentally sustainable practices. It also proposes policy options to increase adoption, based on these behavioural factors and embedded in the EU Common Agricultural Policy. Behavioural factors are grouped into three clusters, from more distal to more proximal: (i) dispositional factors; (ii) social factors and (iii) cognitive factors. Overall, the review demonstrates that considering behavioural factors enriches economic analyses of farmer decision-making, and can lead to more realistic and effective agri-environmental policies.

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          Going green to be seen: status, reputation, and conspicuous conservation.

          Vladas Griskevicius, Joshua Tybur, Bram Van den Bergh (2010)
          Why do people purchase proenvironmental "green" products? We argue that buying such products can be construed as altruistic, since green products often cost more and are of lower quality than their conventional counterparts, but green goods benefit the environment for everyone. Because biologists have observed that altruism might function as a "costly signal" associated with status, we examined in 3 experiments how status motives influenced desire for green products. Activating status motives led people to choose green products over more luxurious nongreen products. Supporting the notion that altruism signals one's willingness and ability to incur costs for others' benefit, status motives increased desire for green products when shopping in public (but not private) and when green products cost more (but not less) than nongreen products. Findings suggest that status competition can be used to promote proenvironmental behavior.
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            Can socio-demographics still play a role in profiling green consumers? A review of the evidence and an empirical investigation

            Rudolf Sinkovics, Adamantios Diamantopoulos, Bodo Schlegelmilch … (2003)
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              Values and behavior: strength and structure of relations.

              Anat Bardi, Shalom Schwartz (2003)
              Three studies address unresolved issues in value-behavior relations. Does the full range of different values relate to common, recurrent behaviors? Which values relate more strongly to behavior than others? Do relations among different values and behaviors exhibit a meaningful overall structure? If so, how to explain this? We find that stimulation and tradition values relate strongly to the behaviors that express them; hedonism, power, universalism, and self-direction values relate moderately; and security, conformity, achievement, and benevolence values relate only marginally. Additional findings suggest that these differences in value-behavior relations may stem from normative pressures to perform certain behaviors. Such findings imply that values motivate behavior, but the relation between values and behaviors is partly obscured by norms. Relations among behaviors, among values, and jointly among values and behavior exhibit a similar structure. The motivational conflicts and congruities postulated by the theory of values can account for this shared structure.
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                Author and article information

                Journal
                Title: European Review of Agricultural Economics
                Publisher: Oxford University Press (OUP)
                ISSN (Print): 0165-1587
                ISSN (Electronic): 1464-3618
                Publication date Created: July 2019
                Publication date Created: July 01 2019
                Publication date Created: June 26 2019
                Publication date Other: July 2019
                Publication date (Print): July 01 2019
                Publication date (Electronic): June 26 2019
                Volume: 46
                Issue: 3
                Pages: 417-471
                Affiliations
                [1 ]European Commission, Joint Research Centre (JRC), Seville, Spain
                Article
                DOI: 10.1093/erae/jbz019
                SO-VID: 6ab665dd-c033-4e22-9e54-b7ca4eecabc3
                Copyright © © 2019
                License:

                http://creativecommons.org/licenses/by/4.0/

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