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      Why Eco-labels can be Effective Marketing Tools: Evidence from a Study on Italian Consumers : Why Eco-Labels can be Effective Marketing Tools

      Author(s): 1 , 1 , 2 , 3 , 4 , 4 , 5
      Publication date (Electronic):
      Journal: Business Strategy and the Environment
      Publisher: Wiley

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          Targeting consumers who are willing to pay more for environmentally friendly products

          Michel Laroche, Guido Barbaro‐Forleo, Jasmin Bergeron (2001)
          Article 0 comments Cited 492 times – based on 0 reviews     Review now
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            Can socio-demographics still play a role in profiling green consumers? A review of the evidence and an empirical investigation

            Rudolf Sinkovics, Adamantios Diamantopoulos, Bodo Schlegelmilch … (2003)
            Article 0 comments Cited 332 times – based on 0 reviews     Review now
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              Environmental segmentation alternatives: a look at green consumer behavior in the new millennium

              Robert D. Straughan, James Roberts (1999)
              Article 0 comments Cited 250 times – based on 0 reviews     Review now
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                Author and article information

                Journal
                Title: Business Strategy and the Environment
                Abbreviated Title: Bus. Strat. Env.
                Publisher: Wiley
                ISSN: 09644733
                Publication date Created: May 2015
                Publication date (Print): May 2015
                Publication date (Electronic): December 04 2013
                Volume: 24
                Issue: 4
                Pages: 252-265
                Affiliations
                [1 ]Institute of Management - Sant'Anna School of Advanced Studies; Pisa Italy
                [2 ]IEFE - Institute for Environmental and Energy Policy and Economics; Bocconi University; Milan Italy
                [3 ]University of Ferrara; Ferrara Italy
                [4 ]Indica srl - Environmental Consultant Company; Ferrara Italy
                [5 ]IRS - Institute for Social Research; Bologna Italy
                Article
                DOI: 10.1002/bse.1821
                SO-VID: 7adb7511-b1b4-4723-8981-e839bb848815
                Copyright © © 2013
                License:

                http://doi.wiley.com/10.1002/tdm_license_1.1

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