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Celebrity-Brand Endorsement: A Study on its Impacts on Generation Y-ers in Nigeria
Author(s):
Daha Tijjani Abdurraham
,
Acheampong Owusu
,
Bakare Soladoye Akeem Soladoye
,
K. Kalimuthu
Publication date:
2018
Journal:
Asian Journal of Scientific Research
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Global Health Next Generation Network
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DOI::
10.3923/ajsr.2018.415.427
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