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      • Record: found
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      The equity effect of product endorsement by celebrities : A conceptual framework from a co‐branding perspective

      Author(s): ,
      Publication date Created:
      Publication date (Print):
      Journal: European Journal of Marketing
      Publisher: Emerald

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          An Investigation into the “Match-up” Hypothesis in Celebrity Advertising: When Beauty May Be Only Skin Deep

          Michael Kamins (1990)
          Article 0 comments Cited 192 times – based on 0 reviews     Review now
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            Physical Attractiveness of the Celebrity Endorser: A Social Adaptation Perspective

            Lynn R. Kahle, Pamela Homer (1985)
            Article 0 comments Cited 182 times – based on 0 reviews     Review now
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              Congruence between spokesperson and product type: A matchup hypothesis perspective

              Kamal Gupta, Michael Kamins (1994)
              Article 0 comments Cited 93 times – based on 0 reviews     Review now
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                Author and article information

                Journal
                Title: European Journal of Marketing
                Abbreviated Title: European Journal of Marketing
                Publisher: Emerald
                ISSN (Print): 0309-0566
                Publication date Created: January 20 2007
                Publication date (Print): January 20 2007
                Volume: 41
                Issue: 1/2
                Pages: 121-134
                Article
                DOI: 10.1108/03090560710718148
                SO-VID: b0920068-7e7e-4cc9-ba39-2074d5f0755c
                Copyright © © 2007
                License:

                http://www.emeraldinsight.com/page/tdm

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