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      İÇSEL MARKALAŞMA, MARKA VATANDAŞLIĞI DAVRANIŞI VE MARKA BAĞLILIĞI ARASINDAKİ İLİŞKİ: HİZMET SEKTÖRÜ ÇALIŞANLARI ÜZERİNDE BİR ARAŞTIRMA

      International Review of Economics and Management
      International Review of Economics and Management

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              Building brand commitment: A behavioural approach to internal brand management

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                Author and article information

                Journal
                International Review of Economics and Management
                International Review of Economics and Management
                2148-3493
                December 25 2017
                Article
                10.18825/iremjournal.346298
                9bb202f8-40b1-43ae-a0c7-f548b9a37fc1
                © 2017
                History

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