The Changing Role of Marketing in the Corporation

Webster, Frederick E.

doi:10.2307/1251983

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The Changing Role of Marketing in the Corporation

Author(s): Frederick E. Webster

Publication date Created: October 1992

Publication date (Print): October 1992

Journal: Journal of Marketing

Publisher: JSTOR

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Title: Journal of Marketing

Abbreviated Title: Journal of Marketing

Publisher: JSTOR

ISSN (Print): 00222429

Publication date Created: October 1992

Publication date (Print): October 1992

Volume: 56

Issue: 4

Page: 1

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DOI: 10.2307/1251983

SO-VID: a40e5842-705a-4f2d-afc7-c5ba143c5999

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The Changing Role of Marketing in the Corporation

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