Title:
Journal of Macromarketing
Abbreviated Title:
Journal of Macromarketing
Publisher:
SAGE Publications
ISSN
(Print):
0276-1467
ISSN
(Electronic):
1552-6534
Publication date Created:
May
23 2012
Publication date
(Print):
February
2012
Volume: 32
Issue: 2
Pages: 168-180
Article
DOI: 10.1177/0276146711433650
SO-VID: aae35c79-16b8-42fc-9e21-f78f0a46eaf3
Copyright © ©
2012