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      The role of brand experience and affective commitment in determining brand loyalty

      Author(s): , ,
      Publication date (Electronic):
      Journal: Journal of Brand Management
      Publisher: Springer Nature

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          The Commitment-Trust Theory of Relationship Marketing

          Robert M. Morgan, Shelby D. Hunt (1994)
          Article 0 comments Cited 1488 times – based on 0 reviews     Review now
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            The measurement and antecedents of affective, continuance and normative commitment to the organization

            Natalie J Allen, John P. Meyer (1990)
            Article 0 comments Cited 1476 times – based on 0 reviews     Review now
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              Whence Consumer Loyalty?

              Richard Oliver (1999)
              Article 0 comments Cited 692 times – based on 0 reviews     Review now
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                Author and article information

                Journal
                Title: Journal of Brand Management
                Abbreviated Title: J Brand Manag
                Publisher: Springer Nature
                ISSN (Print): 1350-231X
                ISSN (Electronic): 1479-1803
                Publication date Created: June 2011
                Publication date (Electronic): January 28 2011
                Publication date (Print): June 2011
                Volume: 18
                Issue: 8
                Pages: 570-582
                Article
                DOI: 10.1057/bm.2010.58
                SO-VID: c163274a-2e4e-4c65-8a9f-40009d8fb1fe
                Copyright © © 2011
                License:

                http://www.springer.com/tdm

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