Title:
Journal of Consumer Research
Abbreviated Title:
J CONSUM RES
Publisher:
University of Chicago Press
ISSN
(Print):
0093-5301
ISSN
(Electronic):
1537-5277
Publication date Created:
March
1993
Publication date
(Print):
March
1993
Volume: 19
Issue: 4
Page: 537
Article
DOI: 10.1086/209321
SO-VID: ca16cd93-7331-4d3c-9c53-9dce929c7ef4
Copyright © ©
1993