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      An Empirical Examination of the Structural Antecedents of Attitude toward the Ad in an Advertising Pretesting Context

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      Journal of Marketing

      JSTOR

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          Journal
          Journal of Marketing
          Journal of Marketing
          JSTOR
          00222429
          April 1989
          April 1989
          : 53
          : 2
          : 48
          Article
          10.2307/1251413
          © 1989
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