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An Empirical Examination of the Structural Antecedents of Attitude toward the Ad in an Advertising Pretesting Context
Author(s):
Scott B. MacKenzie
,
Richard J. Lutz
Publication date
Created:
April 1989
Publication date
(Print):
April 1989
Journal:
Journal of Marketing
Publisher:
JSTOR
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There is no author summary for this article yet. Authors can add summaries to their articles on ScienceOpen to make them more accessible to a non-specialist audience.
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Fracture and Structural Integrity
Author and article information
Journal
Title:
Journal of Marketing
Abbreviated Title:
Journal of Marketing
Publisher:
JSTOR
ISSN (Print):
00222429
Publication date Created:
April 1989
Publication date (Print):
April 1989
Volume
: 53
Issue
: 2
Page
: 48
Article
DOI:
10.2307/1251413
SO-VID:
cccf5195-1fc7-4bbf-9993-5c45ca1bb670
Copyright ©
© 1989
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