Determinants of Sports Sponsorship Response

Speed, R; Thompson, P.

doi:10.1177/0092070300282004

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Determinants of Sports Sponsorship Response

Author(s): R. Speed , P. Thompson

Publication date Created: April 01 2000

Publication date (Print): April 01 2000

Journal: Journal of the Academy of Marketing Science

Publisher: SAGE Publications

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Title: Journal of the Academy of Marketing Science

Abbreviated Title: Journal of the Academy of Marketing Science

Publisher: SAGE Publications

ISSN (Print): 0092-0703

Publication date Created: April 01 2000

Publication date (Print): April 01 2000

Volume: 28

Issue: 2

Pages: 226-238

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DOI: 10.1177/0092070300282004

SO-VID: d0602cba-95f3-4bff-bb8d-d7b14d43e62c

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Determinants of Sports Sponsorship Response

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