For Publishers
DiscoveryMetadataPeer reviewHostingPublishing
For Researchers
JoinPublishReviewCollect
Register
Blog
About
Search
Advanced search
My ScienceOpen
Search
For Publishers
For Researchers
Blog
About
1
views
4
references
 Top references
cited by
8
    
0 reviews
 Review
0
comments
 Comment
0
recommends
+1 Recommend
0 collections
    0
    shares
      2,771
      similar
       All similar
      • Record: found
      • Abstract: not found
      • Article: not found

      Brand-self identity narratives in the James Bond movies

      Author(s): , ,
      Publication date (Print):
      Journal: Psychology and Marketing
      Publisher: Wiley

      Read this article at

      ScienceOpenPublisher
      Bookmark
          There is no author summary for this article yet. Authors can add summaries to their articles on ScienceOpen to make them more accessible to a non-specialist audience.

          Related collections

          Most cited references4

          • Record: found
          • Abstract: not found
          • Article: not found

          IMAGINE YOURSELF IN THE PRODUCT : Mental Simulation, Narrative Transportation, and Persuasion

          Jennifer Escalas (2004)
          Article 0 comments Cited 130 times – based on 0 reviews     Review now
            Bookmark
            • Record: found
            • Abstract: not found
            • Article: not found

            Communicating Experiences: A Narrative Approach to Creating Service Brand Image

            Dan Padgett, Douglas K Allen (1997)
            Article 0 comments Cited 74 times – based on 0 reviews     Review now
              Bookmark
              • Record: found
              • Abstract: not found
              • Article: not found

              Why Media Matter: Toward a Richer Understanding of Consumers' Relationships with Advertising and Mass Media

              Craig J. Thompson, Elizabeth C. Hirschman (1997)
              Article 0 comments Cited 69 times – based on 0 reviews     Review now
                Bookmark
                All references

                Author and article information

                Journal
                Title: Psychology and Marketing
                Abbreviated Title: Psychol. Mark.
                Publisher: Wiley
                ISSN: 07426046
                ISSN (Electronic): 15206793
                Publication date Created: June 2010
                Publication date (Print): June 2010
                Volume: 27
                Issue: 6
                Pages: 557-567
                Article
                DOI: 10.1002/mar.20344
                SO-VID: d9464fa5-aae5-40e8-9fa4-439dc7929c4d
                Copyright © © 2010
                License:

                http://doi.wiley.com/10.1002/tdm_license_1.1

                History

                Data availability:

                Comments

                Comment on this article

                scite_

                Similar content2,771

                See all similar

                Cited by8

                See all cited by

                Most referenced authors34

                See all reference authors