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      Imaginary Relish and Exquisite Torture: The Elaborated Intrusion Theory of Desire.

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      Psychological Review
      American Psychological Association (APA)

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          Abstract

          The authors argue that human desire involves conscious cognition that has strong affective connotation and is potentially involved in the determination of appetitive behavior rather than being epiphenomenal to it. Intrusive thoughts about appetitive targets are triggered automatically by external or physiological cues and by cognitive associates. When intrusions elicit significant pleasure or relief, cognitive elaboration usually ensues. Elaboration competes with concurrent cognitive tasks through retrieval of target-related information and its retention in working memory. Sensory images are especially important products of intrusion and elaboration because they simulate the sensory and emotional qualities of target acquisition. Desire images are momentarily rewarding but amplify awareness of somatic and emotional deficits. Effects of desires on behavior are moderated by competing incentives, target availability, and skills. The theory provides a coherent account of existing data and suggests new directions for research and treatment.

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          Author and article information

          Contributors
          Journal
          Psychological Review
          Psychological Review
          American Psychological Association (APA)
          1939-1471
          0033-295X
          2005
          2005
          : 112
          : 2
          : 446-467
          Article
          10.1037/0033-295X.112.2.446
          15783293
          e33629ee-7247-447c-af11-75b99e4c841a
          © 2005
          History

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