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      An Integrated Framework for Encouraging Pro-environmental Behaviour: The role of values, situational factors and goals

      , , ,
      Journal of Environmental Psychology
      Elsevier BV

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          Encouraging pro-environmental behaviour: An integrative review and research agenda

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            Going green to be seen: status, reputation, and conspicuous conservation.

            Why do people purchase proenvironmental "green" products? We argue that buying such products can be construed as altruistic, since green products often cost more and are of lower quality than their conventional counterparts, but green goods benefit the environment for everyone. Because biologists have observed that altruism might function as a "costly signal" associated with status, we examined in 3 experiments how status motives influenced desire for green products. Activating status motives led people to choose green products over more luxurious nongreen products. Supporting the notion that altruism signals one's willingness and ability to incur costs for others' benefit, status motives increased desire for green products when shopping in public (but not private) and when green products cost more (but not less) than nongreen products. Findings suggest that status competition can be used to promote proenvironmental behavior.
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              The Value Basis of Environmental Concern

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                Author and article information

                Journal
                Journal of Environmental Psychology
                Journal of Environmental Psychology
                Elsevier BV
                02724944
                June 2014
                June 2014
                : 38
                :
                : 104-115
                Article
                10.1016/j.jenvp.2014.01.002
                e70ec910-88fb-4a3a-9eb7-1783d56014b7
                © 2014
                History

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