Escaping the Prior Knowledge Corridor: What Shapes the Number and Variety of Market Opportunities Identified Before Market Entry of Technology Start-ups?

Gruber, Marc; MacMillan, Ian C.; Thompson, James D

doi:10.1287/orsc.1110.0721

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Escaping the Prior Knowledge Corridor: What Shapes the Number and Variety of Market Opportunities Identified Before Market Entry of Technology Start-ups?

Author(s): Marc Gruber , Ian C. MacMillan , James D. Thompson

Publication date Created: February 2013

Publication date (Print): February 2013

Journal: Organization Science

Publisher: Institute for Operations Research and the Management Sciences (INFORMS)

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Most cited references 49

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A Behavioral Model of Rational Choice

Herbert Simon (1955)

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Open for innovation: the role of openness in explaining innovation performance among U.K. manufacturing firms

Keld Laursen, Ammon Salter (2006)

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Interpretive Barriers to Successful Product Innovation in Large Firms

Deborah Dougherty (1992)

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Journal

Title: Organization Science

Abbreviated Title: Organization Science

Publisher: Institute for Operations Research and the Management Sciences (INFORMS)

ISSN (Print): 1047-7039

ISSN (Electronic): 1526-5455

Publication date Created: February 2013

Publication date (Print): February 2013

Volume: 24

Issue: 1

Pages: 280-300

Article

DOI: 10.1287/orsc.1110.0721

SO-VID: f06e55a5-0aca-4e29-a55b-6a03b0adc0c1

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Escaping the Prior Knowledge Corridor: What Shapes the Number and Variety of Market Opportunities Identified Before Market Entry of Technology Start-ups?

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The Journal of Prediction Markets

Most cited references 49

A Behavioral Model of Rational Choice

Open for innovation: the role of openness in explaining innovation performance among U.K. manufacturing firms

Interpretive Barriers to Successful Product Innovation in Large Firms

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