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      When Brand Personality Matters: The Moderating Role of Attachment Styles

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      Journal of Consumer Research
      University of Chicago Press

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          Consumers and Their Brands: Developing Relationship Theory in Consumer Research

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            Adult attachment, working models, and relationship quality in dating couples.

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              The Ties That Bind: Measuring the Strength of Consumers’ Emotional Attachments to Brands

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                Author and article information

                Journal
                Journal of Consumer Research
                J Consum Res
                University of Chicago Press
                0093-5301
                1537-5277
                April 01 2009
                April 01 2009
                : 35
                : 6
                : 985-1002
                Article
                10.1086/593948
                f49bc4ef-ea0e-43d0-b656-c296af98ed8c
                © 2009
                History

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