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      The Ties That Bind: Measuring the Strength of Consumers’ Emotional Attachments to Brands

      Author(s): , ,
      Publication date Created:
      Publication date (Print):
      Journal: Journal of Consumer Psychology
      Publisher: Informa UK Limited

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          The Commitment-Trust Theory of Relationship Marketing

          Robert M. Morgan, Shelby D. Hunt (1994)
          Article 0 comments Cited 1485 times – based on 0 reviews     Review now
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            Whence Consumer Loyalty?

            Richard Oliver (1999)
            Article 0 comments Cited 686 times – based on 0 reviews     Review now
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              Adult attachment, working models, and relationship quality in dating couples.

              Nancy L. Collins, Stephen J Read (1990)
              Article 0 comments Cited 608 times – based on 0 reviews     Review now
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                Author and article information

                Journal
                Title: Journal of Consumer Psychology
                Abbreviated Title: Journal of Consumer Psychology
                Publisher: Informa UK Limited
                ISSN (Print): 10577408
                Publication date Created: January 2005
                Publication date (Print): January 2005
                Volume: 15
                Issue: 1
                Pages: 77-91
                Article
                DOI: 10.1207/s15327663jcp1501_10
                SO-VID: b0a507ee-8321-412a-913e-94fa71d314e2
                Copyright © © 2005
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                http://www.elsevier.com/tdm/userlicense/1.0/

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