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The Locus of Message Meaning: Differences between Trained Coders and Untrained Message Recipients in the Analysis of Alcoholic Beverage Advertising
Author(s):
Erica W Austin
,
Bruce Pinkleton
,
Stacey J. T. Hust
,
Amber Coral–Reaume Miller
Publication date:
2007
Journal:
Communication Methods and Measures
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Core Readings in Statistical Mediation Analysis
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DOI::
10.1080/19312450701399354
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