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      Conservation stories from the front lines

      editorial

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          There is no author summary for this article yet. Authors can add summaries to their articles on ScienceOpen to make them more accessible to a non-specialist audience.

          Abstract

          This Editorial is part of the Conservation Stories from the Front Lines Collection The stories of science are told many ways, in many places. Scientists share the ups and downs of the research process over raucous conference cocktails and long hours on the road, across lab benches and conference call lines, and around campfires after long days in the field. These stories underlie every scientific paper yet rarely appear alongside the tables and graphs. To read the often dull, sometimes tedious reports that fill the scientific record, you’d never know that science is a human endeavor, like any other, shaped by tragedy, comedy, and (mis)adventures. In this issue of PLOS Biology, we highlight the deeply human side of research in a new collection, “Conservation Stories from the Front Lines.” These narratives present peer-reviewed and robust science but also include the muddy boots and bloody knees, ravaging mosquitoes, crushing disappointment, and occasional euphoria their authors experienced. We deliberately sought stories of triumphs and tragedies, successes and failures, and invited a diverse group of scientists to submit contributions written in their own voices. Rather than cling to a standard structure, we asked authors to choose their own format to best present their ideas, experiences, results, and conclusions in a style that is compelling, concise, and accessible. Our focus in this collection is conservation—science that speaks to the management and preservation of species and ecosystems. Contributions range from perspectives on an existing body of research to the presentation of novel research findings. Authors were encouraged to breathe life into their scientific stories by incorporating narrative elements such as characters, scenes, conflict, and resolution. Karen Lips describes the agony of watching the rainforest frogs she studied for years suddenly and mysteriously disappear [1]. Nick Haddad shares epiphanies about the recovery of rare species gleaned from humbling struggles with his health [2]. Elizabeth Hadly confesses her fear that the days when government leaders acted on evidence of human-driven planetary emergencies may be gone [3]. Emmanuel Frimpong urges us to consider how the ecological role of an overlooked fish warrants a new approach to freshwater fish conservation [4]. And Sergio Avila-Villegas reveals how a painful encounter with a jaguar changed the trajectory of his life and his life’s work [5]. Stories are powerful, even transformative. Most of us are aware of that power, based either on personal experience or on stories we know from the media and entertainment industries. But we can go beyond intuition and look to the scientific study of stories. Compared with argumentative or evidence-based communication, narratives focus on causal linkages among a sequence of events influenced by the actions of specific characters. They often carry an emotional punch and relate these events in a way that resonates with readers. As a result, narrative has the power to improve comprehension, increase topical interest, influence real-world beliefs, and achieve persuasive outcomes [6]. It is precisely because stories are so compelling that they must be considered carefully. Simple, appealing, but terribly misleading narratives can result in the rejection of empirical reality, as we see in climate change and vaccine safety discussions. Stories can be seductive, even among technical experts. It is no surprise that storytelling as a science communication form has been critiqued as manipulative and inappropriate [7,8]. We emphatically agree on the need for rigor and careful representation of reality within science narratives [9]. The Conservation Story submissions were peer reviewed to vouchsafe their empirical footing. The result is a collection of empirically robust stories in which scientists reflect on the process and results of their research to communicate with audiences in ways that traditional papers can’t. Scientists are increasingly recognizing the need to find new ways to effectively engage with a diversity of audiences [10–14]. Here, we’ve revisited the historical version of scientific communication by turning peer-reviewed papers into evidence-based, scientific stories. We don’t know where this experiment will go—perhaps it will end with this single collection. But conceivably, it could catalyze further experiments with peer-reviewed scientific narratives. We hope it does. As we grapple with emerging crises wrought by a changing climate and plummeting biodiversity, we’ll need to explore every possible avenue for sharing the best available science with audiences far beyond the academy.

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          Most cited references14

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          Entering the Century of the Environment: A New Social Contract for Science

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            Using narratives and storytelling to communicate science with nonexpert audiences.

            Although storytelling often has negative connotations within science, narrative formats of communication should not be disregarded when communicating science to nonexpert audiences. Narratives offer increased comprehension, interest, and engagement. Nonexperts get most of their science information from mass media content, which is itself already biased toward narrative formats. Narratives are also intrinsically persuasive, which offers science communicators tactics for persuading otherwise resistant audiences, although such use also raises ethical considerations. Future intersections of narrative research with ongoing discussions in science communication are introduced.
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              Gaining trust as well as respect in communicating to motivated audiences about science topics.

              Expertise is a prerequisite for communicator credibility, entailing the knowledge and ability to be accurate. Trust also is essential to communicator credibility. Audiences view trustworthiness as the motivation to be truthful. Identifying whom to trust follows systematic principles. People decide quickly another's apparent intent: Who is friend or foe, on their side or not, or a cooperator or competitor. Those seemingly on their side are deemed warm (friendly, trustworthy). People then decide whether the other is competent to enact those intents. Perception of scientists, like other social perceptions, involves inferring both their apparent intent (warmth) and capability (competence). To illustrate, we polled adults online about typical American jobs, rated as American society views them, on warmth and competence dimensions, as well as relevant emotions. Ambivalently perceived high-competence but low-warmth, "envied" professions included lawyers, chief executive officers, engineers, accountants, scientists, and researchers. Being seen as competent but cold might not seem problematic until one recalls that communicator credibility requires not just status and expertise but also trustworthiness (warmth). Other research indicates the risk from being enviable. Turning to a case study of scientific communication, another online sample of adults described public attitudes toward climate scientists specifically. Although distrust is low, the apparent motive to gain research money is distrusted. The literature on climate science communicators agrees that the public trusts impartiality, not persuasive agendas. Overall, communicator credibility needs to address both expertise and trustworthiness. Scientists have earned audiences' respect, but not necessarily their trust. Discussing, teaching, and sharing information can earn trust to show scientists' trustworthy intentions.
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                Author and article information

                Journal
                PLoS Biol
                PLoS Biol
                plos
                plosbiol
                PLoS Biology
                Public Library of Science (San Francisco, CA USA )
                1544-9173
                1545-7885
                5 February 2018
                February 2018
                5 February 2018
                : 16
                : 2
                : e2005226
                Affiliations
                [1 ] Public Library of Science, San Francisco, California, United States of America
                [2 ] University of California, Davis, Bodega Marine Laboratory, Bodega Bay, California, United States of America
                [3 ] Earth to Ocean Research Group, Simon Fraser University, Burnaby, British Columbia, Canada
                [4 ] The Story Collider, Washington DC, United States of America
                Author notes

                I have read the journal’s policy and the authors of this manuscript have the following competing interests. Liza Gross is a current paid employee at the Public Library of Science.

                Author information
                http://orcid.org/0000-0001-5886-9815
                Article
                pbio.2005226
                10.1371/journal.pbio.2005226
                5798755
                29401208
                ff4c8516-4cdd-4bbc-92b6-941aa3839e0d
                © 2018 Gross et al

                This is an open access article distributed under the terms of the Creative Commons Attribution License, which permits unrestricted use, distribution, and reproduction in any medium, provided the original author and source are credited.

                History
                Page count
                Figures: 0, Tables: 0, Pages: 2
                Funding
                The authors received no specific funding for this work.
                Categories
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