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      Consumer variety-seeking among goods and services

      Journal of Retailing and Consumer Services
      Elsevier BV

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          Most cited references32

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          A Logit Model of Brand Choice Calibrated on Scanner Data

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            • Record: found
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            Novelty, complexity, and hedonic value

            D Berlyne (1970)
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              • Record: found
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              Situational Variables and Consumer Behavior

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                Author and article information

                Journal
                Journal of Retailing and Consumer Services
                Journal of Retailing and Consumer Services
                Elsevier BV
                09696989
                July 1995
                July 1995
                : 2
                : 3
                : 139-148
                Article
                10.1016/0969-6989(95)00038-0
                0544c8b2-b12a-4f32-acc6-0ba97ab21dff
                © 1995

                http://www.elsevier.com/tdm/userlicense/1.0/

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