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      Author(s): ,
      Publication date Created:
      Publication date (Print):
      Journal: Marketing Science
      Publisher: Institute for Operations Research and the Management Sciences (INFORMS)

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          Journal
          Title: Marketing Science
          Abbreviated Title: Marketing Science
          Publisher: Institute for Operations Research and the Management Sciences (INFORMS)
          ISSN (Print): 0732-2399
          ISSN (Electronic): 1526-548X
          Publication date Created: August 1983
          Publication date (Print): August 1983
          Volume: 2
          Issue: 3
          Pages: 203-238
          Article
          DOI: 10.1287/mksc.2.3.203
          SO-VID: e65b6e90-292d-4afa-b243-9f915d3567a8
          Copyright © © 1983
          History

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