Do green motives influence green product innovation? The mediating role of green value co‐creation

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Abstract

This empirical study tests hypotheses using a questionnaire survey to explore the positive effect of green motives on green product innovation performance through the mediator of a novel construct, green value co‐creation, in Taiwanese manufacturing companies. In this study, three green motives are examined: instrumental, relational, and moral motives. Green value co‐creation is divided into two parts: green co‐production and green value‐in‐use. This research reveals that moral motives are a much stronger driver than instrumental and relational motives. This study also determines that instrumental and moral motives have positive effects on green product innovation performance. However, no positive associations are observed among relational motives green co‐production, green value‐in‐use, and green product innovation performance. This study suggests that Taiwanese manufacturing companies should invest more resources to enhance moral motives, because they are positively associated with green value co‐creation and green product innovation performance.

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Common method biases in behavioral research: A critical review of the literature and recommended remedies.

Philip M Podsakoff, Scott MacKenzie, Jeong-Yeon Lee … (2003)

Interest in the problem of method biases has a long history in the behavioral sciences. Despite this, a comprehensive summary of the potential sources of method biases and how to control for them does not exist. Therefore, the purpose of this article is to examine the extent to which method biases influence behavioral research results, identify potential sources of method biases, discuss the cognitive processes through which method biases influence responses to measures, evaluate the many different procedural and statistical techniques that can be used to control method biases, and provide recommendations for how to select appropriate procedural and statistical remedies for different types of research settings.