Title:
Journal of Consumer Research
Abbreviated Title:
J CONSUM RES
Publisher:
University of Chicago Press
ISSN
(Print):
0093-5301
ISSN
(Electronic):
1537-5277
Publication date Created:
December
1993
Publication date
(Print):
December
1993
Volume: 20
Issue: 3
Page: 418
Article
DOI: 10.1086/209358
SO-VID: 468c46b7-1c0a-4c10-b980-7466cdca73b4
Copyright © ©
1993