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      Brand Experience: What Is It? How Is It Measured? Does It Affect Loyalty?

      Author(s): , ,
      Publication date Created:
      Publication date (Print):
      Journal: Journal of Marketing
      Publisher: American Marketing Association (AMA)

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          Consumers and Their Brands: Developing Relationship Theory in Consumer Research

          Susan Fournier (1998)
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            Brand Community

            Albert Muniz, Thomas O'Guinn (2001)
            Article 0 comments Cited 756 times – based on 0 reviews     Review now
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              The Antecedents and Consequences of Customer Satisfaction for Firms

              Eugene Anderson, Mary W. Sullivan (1993)
              Article 0 comments Cited 515 times – based on 0 reviews     Review now
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                Author and article information

                Journal
                Title: Journal of Marketing
                Abbreviated Title: Journal of Marketing
                Publisher: American Marketing Association (AMA)
                ISSN (Print): 0022-2429
                Publication date Created: May 2009
                Publication date (Print): May 2009
                Volume: 73
                Issue: 3
                Pages: 52-68
                Article
                DOI: 10.1509/jmkg.73.3.52
                SO-VID: 8e0d4403-2e7c-499d-94ba-206292c2fefc
                Copyright statement: © 2009
                Product
                Self URI (article page): http://journals.ama.org/doi/abs/10.1509/jmkg.73.3.52

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