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      Brand Experience: What is It? How is it Measured? Does it Affect Loyalty?

      1 , 2 , 3
      Journal of Marketing
      American Marketing Association (AMA)

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          Consumers and Their Brands: Developing Relationship Theory in Consumer Research

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            Brand Community

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              The Antecedents and Consequences of Customer Satisfaction for Firms

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                Author and article information

                Journal
                Journal of Marketing
                Journal of Marketing
                American Marketing Association (AMA)
                0022-2429
                1547-7185
                May 2009
                May 2009
                May 2009
                May 2009
                : 73
                : 3
                : 52-68
                Affiliations
                [1 ]Marketing, William E. Simon Graduate School of Business Administration, University of Rochester
                [2 ]Robert D. Calkins Professor of International Business, Columbia Business School, Columbia University
                [3 ]Department of Management, Institute of Marketing, Bocconi University
                Article
                10.1509/jmkg.73.3.052
                3e9989df-eccb-410e-86c7-71104fe06d70
                © 2009

                http://journals.sagepub.com/page/policies/text-and-data-mining-license

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