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      Modeling the Industrial Buying Process

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      Journal: Journal of Marketing Research
      Publisher: JSTOR

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          Journal
          Title: Journal of Marketing Research
          Abbreviated Title: Journal of Marketing Research
          Publisher: JSTOR
          ISSN (Print): 00222437
          Publication date Created: November 1965
          Publication date (Print): November 1965
          Volume: 2
          Issue: 4
          Page: 370
          Article
          DOI: 10.2307/3149483
          SO-VID: 617ab023-7ca8-4568-b875-f682c1728b20
          Copyright © © 1965
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