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My city – my brand: the different roles of residents in place branding
Author(s):
Erik Braun
,
Mihalis Kavaratzis
,
Sebastian Zenker
Editor(s):
Ares Kalandides
Publication date
Created:
March 08 2013
Publication date
(Print):
March 08 2013
Journal:
Journal of Place Management and Development
Publisher:
Emerald
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Special issue: Re-imagining the City: Urban Space in the Post-Covid City
Most cited references
30
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Brand Community
Albert Muniz
,
Thomas O'Guinn
(2001)
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How Brand Community Practices Create Value
Hope Schau
,
Albert Muniz
,
Eric J Arnould
(2009)
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Building Brand Community
Harold F. Koenig
,
James H. McAlexander
,
John W. Schouten
(2002)
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Author and article information
Journal
Title:
Journal of Place Management and Development
Abbreviated Title:
J of Place Man and Dev
Publisher:
Emerald
ISSN (Print):
1753-8335
Publication date Created:
March 08 2013
Publication date (Print):
March 08 2013
Volume
: 6
Issue
: 1
Pages
: 18-28
Article
DOI:
10.1108/17538331311306087
SO-VID:
766305f8-06fe-4635-b50c-d7d64a9d3b2d
Copyright ©
© 2013
License:
http://www.emeraldinsight.com/page/tdm
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