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Conceptualizing, Measuring, and Managing Customer-Based Brand Equity
Author(s):
Kevin Lane Keller
Publication date
Created:
January 1993
Publication date
(Print):
January 1993
Journal:
Journal of Marketing
Publisher:
JSTOR
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Recursive Rule based Visual Categorization
Author and article information
Journal
Title:
Journal of Marketing
Abbreviated Title:
Journal of Marketing
Publisher:
JSTOR
ISSN (Print):
00222429
Publication date Created:
January 1993
Publication date (Print):
January 1993
Volume
: 57
Issue
: 1
Page
: 1
Article
DOI:
10.2307/1252054
SO-VID:
87259268-c268-4d86-b484-7e8a18ea2c43
Copyright ©
© 1993
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