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Consumer devotion to a different height : How consumers are defending the brand within Facebook brand communities
Author(s):
Mahmud Hassan
,
Luis V. Casaló Ariño
Publication date
Created:
August 2016
Publication date
(Print):
August 2016
Journal:
Internet Research
Publisher:
Emerald
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34
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How Brand Community Practices Create Value
Hope Schau
,
Albert Muniz
,
Eric J Arnould
(2009)
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Building Brand Community
Harold F. Koenig
,
James H. McAlexander
,
John W. Schouten
(2002)
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Consumer Choice Between Hedonic and Utilitarian Goods
Ravi Dhar
,
Klaus Wertenbroch
(2000)
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Author and article information
Journal
Title:
Internet Research
Abbreviated Title:
Internet Research
Publisher:
Emerald
ISSN (Print):
1066-2243
Publication date Created:
August 2016
Publication date (Print):
August 2016
Volume
: 26
Issue
: 4
Pages
: 963-981
Article
DOI:
10.1108/IntR-03-2015-0090
SO-VID:
cddef462-74e1-4a1d-9795-80347e571da4
Copyright ©
© 2016
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