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      The Long-Term Impact of Promotion and Advertising on Consumer Brand Choice

      Author(s): 1 , 2 , 3
      Publication date Created:
      Publication date (Electronic):
      Journal: Journal of Marketing Research
      Publisher: SAGE Publications

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          A Logit Model of Brand Choice Calibrated on Scanner Data

          John Little, Peter M. Guadagni (1983)
          Article 0 comments Cited 286 times – based on 0 reviews     Review now
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            The Persistence of Marketing Effects on Sales

            Dominique Hanssens, Marnik Dekimpe (1995)
            Article 0 comments Cited 92 times – based on 0 reviews     Review now
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              Promotion Signal: Proxy for a Price Cut?

              Leigh McAlister, J. Jeffrey Inman, Wayne Hoyer (1990)
              Article 0 comments Cited 61 times – based on 0 reviews     Review now
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                Author and article information

                Journal
                Title: Journal of Marketing Research
                Abbreviated Title: Journal of Marketing Research
                Publisher: SAGE Publications
                ISSN (Print): 0022-2437
                ISSN (Electronic): 1547-7193
                Publication date Created: December 20 2018
                Publication date Created: May 1997
                Publication date (Electronic): December 20 2018
                Publication date (Print): May 1997
                Volume: 34
                Issue: 2
                Pages: 248-261
                Affiliations
                [1 ]Assistant professor, College of Business Administration, University of Notre Dame
                [2 ]Professor, Graduate School of Business, Columbia University
                [3 ]George E. Warren Professor, Graduate School of Business, Columbia University
                Article
                DOI: 10.1177/002224379703400205
                SO-VID: 11c09f86-7c97-4100-96bf-9187c9bd869d
                Copyright © © 1997
                License:

                http://journals.sagepub.com/page/policies/text-and-data-mining-license

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