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      Service-dominant logic: continuing the evolution

      Author(s): ,
      Publication date (Print):
      Journal: Journal of the Academy of Marketing Science
      Publisher: Springer Nature

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          Competing through service: Insights from service-dominant logic

          Robert F. Lusch, Stephen Vargo, Matthew N O'Brien (2007)
          Article 0 comments Cited 246 times – based on 0 reviews     Review now
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            Service-dominant logic: reactions, reflections and refinements

            Stephen Vargo, Robert F. Lusch (2016)
            Article 0 comments Cited 245 times – based on 0 reviews     Review now
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              The Four Service Marketing Myths

              Robert F. Lusch, Stephen Vargo (2016)
              Article 0 comments Cited 169 times – based on 0 reviews     Review now
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                Author and article information

                Journal
                Title: Journal of the Academy of Marketing Science
                Abbreviated Title: J. of the Acad. Mark. Sci.
                Publisher: Springer Nature
                ISSN (Print): 0092-0703
                ISSN (Electronic): 1552-7824
                Publication date Created: March 2008
                Publication date (Print): August 2007
                Volume: 36
                Issue: 1
                Pages: 1-10
                Article
                DOI: 10.1007/s11747-007-0069-6
                SO-VID: 1f5efe79-cfc3-4a0b-8167-a0d9671a9988
                Copyright © © 2008
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