Title:
Journal of Marketing
Abbreviated Title:
Journal of Marketing
Publisher:
American Marketing Association (AMA)
ISSN
(Print):
0022-2429
Publication date Created:
November
2012
Publication date
(Print):
November
2012
Volume: 76
Issue: 6
Pages: 121-140
Article
DOI: 10.1509/jm.11.0205
SO-VID: 4ff50c1c-ecbd-45e9-8179-b1652419a464
Copyright © ©
2012