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      Co-creation experiences: The next practice in value creation

      Author(s): ,
      Publication date Created:
      Publication date (Print):
      Journal: Journal of Interactive Marketing
      Publisher: Wiley-Blackwell

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          Journal
          Title: Journal of Interactive Marketing
          Abbreviated Title: Journal of Interactive Marketing
          Publisher: Wiley-Blackwell
          ISSN (Print): 10949968
          Publication date Created: January 2004
          Publication date (Print): January 2004
          Volume: 18
          Issue: 3
          Pages: 5-14
          Article
          DOI: 10.1002/dir.20015
          SO-VID: 518fa2d0-95c6-4969-a2a8-7c49da186a3b
          Copyright © © 2004
          History

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