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Co-creation experiences: The next practice in value creation
Author(s):
C.K. Prahalad
,
Venkat Ramaswamy
Publication date
Created:
January 2004
Publication date
(Print):
January 2004
Journal:
Journal of Interactive Marketing
Publisher:
Wiley-Blackwell
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There is no author summary for this article yet. Authors can add summaries to their articles on ScienceOpen to make them more accessible to a non-specialist audience.
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Author and article information
Journal
Title:
Journal of Interactive Marketing
Abbreviated Title:
Journal of Interactive Marketing
Publisher:
Wiley-Blackwell
ISSN (Print):
10949968
Publication date Created:
January 2004
Publication date (Print):
January 2004
Volume
: 18
Issue
: 3
Pages
: 5-14
Article
DOI:
10.1002/dir.20015
SO-VID:
518fa2d0-95c6-4969-a2a8-7c49da186a3b
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© 2004
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