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      Co-creation experiences: The next practice in value creation

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      Journal of Interactive Marketing

      Wiley-Blackwell

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          Journal
          Journal of Interactive Marketing
          Journal of Interactive Marketing
          Wiley-Blackwell
          10949968
          January 2004
          January 2004
          : 18
          : 3
          : 5-14
          Article
          10.1002/dir.20015
          © 2004

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