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An integrative review of sensory marketing: Engaging the senses to affect perception, judgment and behavior
Author(s):
Aradhna Krishna
Publication date
Created:
July 2012
Publication date
(Print):
July 2012
Journal:
Journal of Consumer Psychology
Publisher:
Elsevier BV
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There is no author summary for this article yet. Authors can add summaries to their articles on ScienceOpen to make them more accessible to a non-specialist audience.
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Behavioral Public Administration
Author and article information
Journal
Title:
Journal of Consumer Psychology
Abbreviated Title:
Journal of Consumer Psychology
Publisher:
Elsevier BV
ISSN (Print):
10577408
Publication date Created:
July 2012
Publication date (Print):
July 2012
Volume
: 22
Issue
: 3
Pages
: 332-351
Article
DOI:
10.1016/j.jcps.2011.08.003
SO-VID:
73c688da-4ca5-410c-8144-3cdbd8991542
Copyright ©
© 2012
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