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      Applying best‐worst scaling to wine marketing

      International Journal of Wine Business Research

      Emerald

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          Response Styles in Marketing Research: A Cross-National Investigation

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            Design and Analysis of Simulated Consumer Choice or Allocation Experiments: An Approach Based on Aggregate Data

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              Best--worst scaling: What it can do for health care research and how to do it.

              Statements like "quality of care is more highly valued than waiting time" can neither be supported nor refuted by comparisons of utility parameters from a traditional discrete choice experiment (DCE). Best--worst scaling can overcome this problem because it asks respondents to perform a different choice task. However, whilst the nature of the best--worst task is generally understood, there are a number of issues relating to the design and analysis of a best--worst choice experiment that require further exposition. This paper illustrates how to aggregate and analyse such data and using a quality of life pilot study demonstrates how richer insights can be drawn by the use of best--worst tasks.
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                Author and article information

                Journal
                International Journal of Wine Business Research
                Intl Jnl of Wine Business Res
                Emerald
                1751-1062
                March 20 2009
                March 20 2009
                : 21
                : 1
                : 8-23
                Article
                10.1108/17511060910948008
                © 2009

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