Title:
Journal of Marketing
Abbreviated Title:
Journal of Marketing
Publisher:
American Marketing Association (AMA)
ISSN
(Print):
0022-2429
Publication date Created:
April
2001
Publication date
(Print):
April
2001
Volume: 65
Issue: 2
Pages: 67-80
Article
DOI: 10.1509/jmkg.65.2.67.18259
SO-VID: 17c4e35c-7a59-4037-8800-b93e257468c7
Copyright © ©
2001