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      Building Organizational Capabilities for Managing Economic Crisis: The Role of Market Orientation and Strategic Flexibility

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      Journal of Marketing
      American Marketing Association (AMA)

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          Market Orientation: The Construct, Research Propositions, and Managerial Implications

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            The Effect of a Market Orientation on Business Profitability

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              An Updated Paradigm for Scale Development Incorporating Unidimensionality and Its Assessment

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                Author and article information

                Journal
                Journal of Marketing
                Journal of Marketing
                American Marketing Association (AMA)
                0022-2429
                April 2001
                April 2001
                : 65
                : 2
                : 67-80
                Article
                10.1509/jmkg.65.2.67.18259
                17c4e35c-7a59-4037-8800-b93e257468c7
                © 2001
                History

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