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      Factors Influencing the Effectiveness of Relationship Marketing: A Meta-Analysis

      Author(s): , , ,
      Publication date Created:
      Publication date (Print):
      Journal: Journal of Marketing
      Publisher: American Marketing Association (AMA)

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          The Commitment-Trust Theory of Relationship Marketing

          Robert M. Morgan, Shelby D. Hunt (1994)
          Article 0 comments Cited 1485 times – based on 0 reviews     Review now
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            An Examination of the Nature of Trust in Buyer-Seller Relationships

            Patricia Doney, Joseph Cannon (1997)
            Article 0 comments Cited 710 times – based on 0 reviews     Review now
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              Whence Consumer Loyalty?

              Richard Oliver (1999)
              Article 0 comments Cited 686 times – based on 0 reviews     Review now
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                Author and article information

                Journal
                Title: Journal of Marketing
                Abbreviated Title: Journal of Marketing
                Publisher: American Marketing Association (AMA)
                ISSN (Print): 0022-2429
                Publication date Created: October 2006
                Publication date (Print): October 2006
                Volume: 70
                Issue: 4
                Pages: 136-153
                Article
                DOI: 10.1509/jmkg.70.4.136
                SO-VID: 33584d9d-a912-421f-9372-e523d4909ffe
                Copyright © © 2006
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